Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
$37.45
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$37.45
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by levelthepf.org
Free 30-day returns Details
Product details
| Management number | 233404788 | Release Date | 2026/06/27 | List Price | $14.98 | Model Number | 233404788 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Read more
| ASIN | B00XK7N0RK |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1137359179 |
| Edition | 2nd |
| Language | English |
| File size | 4.7 MB |
| Page Flip | Enabled |
| Publisher | Palgrave Macmillan |
| Word Wise | Enabled |
| Print length | 339 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | February 11, 2016 |
| Enhanced typesetting | Enabled |
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