IGNITION!: The Count Up: Why Smart Missions Fail Before Liftoff

Have you ever watched a promising mission fail — and known the launch wasn't the real problem?Have you ever stood in a room full of applause and felt the quiet dread that something underneath wasn't ready?Have you ever seen the vision arrive whole — only to watch entropy the thief steal it piece by piece?The countdown captures attention. The count up determines whether the countdown succeeds.IGNITION: The Count Up reveals the invisible architecture beneath every launch.Launch does not create readiness. It reveals it — and then amplifies whatever was already true.Drawing from survival during the Tet Offensive in Saigon, a near-IPO business collapse, three years of Artemis training, and a Village Phone mission in Sierra Leone, Dan Cozart shows why smart people, strong teams, well-funded organizations, and high-stakes missions so often fail before liftoff.In this sharp, honest book you will discover:The Amplification Law: why tools, capital, growth, and technology don't fix systems — they expose and magnify themThe Diagnosis Problem: why the people closest to a failing mission are usually the last to see itThe 3 R's sequence that must never be inverted: Relationship → Responsibility → ResourcesHow to build the hidden count up that makes real ignition possibleFrom the author of Beyond AI.Before the flame. Everything. Read more