The Qualified Sales Leader: Proven Lessons from a Five Time CRO

The Qualified Sales Leader is written by a five time Chief Revenue Officer in an easy to read conversational and narrative style. The book provides enterprise software sales leaders and their sales reps proven methods to sell more by quantifying business value for the customer and selling major company solutions to C level executives. No tricks, no shortcuts, just simple ways in which sales leaders can help their sales reps sell more software by closing more deals.Almost monthly someone asks me, "When are you going to write a book". When I ask, "Why?", people tell me, "Because no one has written a sales leadership book with practical, solutions to real life issues in enterprise SaaS sales forces", Why:62% of sales reps fail, not because they couldn't sell but because they were assigned the wrong accounts. Sales leaders don't align skillsets to account complexity.Sales rep attrition at most SaaS companies is over 20%Sales leaders can't recruit A playersSales Leaders don't coach their reps on deal advancement issuesMost sales leaders are "glorified scorekeepers"Most sales leader don't motivate their sales teamThey're focused on deals, not rep competencyMany salesforces only win 50% of their proof of conceptsThey can't frame a winning POC Criteria 8 of 10 executive buyers say the sales meetings they take are a waste of time.Sales reps lack the ability to sell business value. 42% of reps in enterprise sales say one of the top 3 biggest challenges is to establish urgency. Reps don't quantify critical business pain to create a buying influence.Reps can't find high-level business champions, only low-level coachesThey can't find pain above the noise.Many reps find pain but can't attract a championThey're selfishly focused on closing a sale instead of earning trust.Most reps say they feel out of control during the sales process.Reps can't find a champion to help them control the process.50% of reps say they can't overcome price objections while companies struggle to increase the average deal size. Most sales reps are vending, not selling. Top sales leaders will find the answers to these issues and more in The Qualified Sales Leader Read more